• Toyota South Africa registered almost 9500 vehicle sales in September 2020.
• The local arm of the Japanese carmaker said its best-selling vehicle was the Hilux with 4252 units sold.
• Toyota was the best-performing company in the local sales data according to Naamsa.
Despite the local economy still reeling from the impact of the coronavirus pandemic, Toyota South Africa reported sales of 9435 vehicles sold in September, with 4252 units donning the Hilux badge.
Other standout performances for the brand says its Hiace taxi, averaging a 97% market share in its segment, amassed a total of 1018 units while the Land Cruiser 79 Pick-up had a steady run with 261 models sold.
Toyota sold a total of 3429 passenger vehicles with the Fortuner that topped the table with 911 units.
Starlet enters the market
Further down the table the outgoing Etios saw 809 units sold while the Corolla retailed 539 units. The Starlet announced its arrival on the leaderboard with 178 units while the Land Cruiser Prado and GR Supra at the upper end of the scale, posted 85 and 24 units apiece.
It was also a good month for Toyota’s luxury arm, Lexus – courtesy of the ES (14) and SUVs UX, pictured below (13), NX (17) and RX (10), the company said.
On the truck front, Hino sold a total of 194 units last month.The Hino 300 Series recorded 105 sales and the Hino 500 Series came in at 69 new trucks.
The company said it serviced a total of 119 395 Toyota, Hino and Lexus models were serviced last month and 1.261-million part pieces were supplied to domestic dealers, with a further 288 290 exported.
“September was a tremendous month for Toyota considering the current state of the market. New vehicle sales had dropped into uncharted territory during the months of hard lockdown, causing considerable damage to consumer sentiment,” Leon Theron, Senior Vice President of Sales and Marketing at Toyota SA said.
We are so pleased by the resolve demonstrated by our dealers across the country, who have themselves come through a challenging time almost unscathed. Their hard work has delivered this result and we pay tribute to their resilience,” Theron concluded.